Global Privacy Control: What You Need to Know Today
The recent CCPA enforcement action by the California Attorney General and draft CPRA Regulations pointed a spotlight on Global Privacy Control (GPC), intended to streamline users’ privacy preferences on websites they visit. The recently-announced draft regulations in Colorado also raise questions about GPC and other universal choice mechanisms. Join Meredith Halama, Co-Chair, Privacy & Security Group & Chair Ad Tech Industry Group at Perkins Coie LLP and Leila Golchehreh, co-Founder and co-CEO of privacy compliance platform company Relyance AI as they discuss the implications of GPC and what businesses should do to ensure their compliance with CCPA, to start considering implications under the Colorado law, and how to honor the privacy preferences of their users in a practical and compliant manner.